DUBLIN, Ireland – July 5, 2012 — PopCap Games, a division of EA and maker of some of the world’s most popular games, today announced that a zombie from the award-winning video game Plants vs. ZombiesTM will enter the British 10K to raise money for SpecialEffect, the UK charity dedicated to helping young people with disabilities enjoy computer games and creative technologies.
The 12th annual British 10K takes place in London on Sunday July 8, and the zombie will join over 25,000 runners in a route that will take in some of the world’s most iconic landmarks, including Buckingham Palace, Trafalgar Square, Big Ben, the London Eye and St Paul’s Cathedral.
Putting aside its fascination for ‘brainz’, the zombie will be shambling through London for charity and is looking for donations from the living, the undead… and yes, even plants. Members of the public can show their support for the zombie by donating through the official JustGiving page at www.justgiving.com/RunZombieRun or simply texting PVZ099 £2 or PVZ099 £5 to 70070.
Dr. Mick Donegan, Founder, SpecialEffect said:
“It's fantastic that PopCap is not only raising vital funds and awareness to help SpecialEffect enable disabled young people to enjoy games, but is really getting into the spirit of the event as well. I'm thoroughly looking forward to cheering the zombie from Plants vs. Zombies over the finishing line on the day."
PopCap’s PvZ zombie said:
“Zombie looking forward to eating you… um… meeting you at the finish line.”
Supporters will be able to keep track of the PopCap® zombie’s progress by following the official Twitter account www.twitter.com/popcapzombie which will be updated with Twitpics during the British 10K. Fans cheering from the sidelines are encouraged to take their own photos of the PopCap zombie and share them using #SpecialEffectPopCapZombie10k
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About Plants vs. Zombies
Plants vs. Zombies challenges you to defend your house from encroaching zombies before they make their way to your front door. Choose from an ever-increasing assortment of specialised, zombie-battling plants that will help you to slow down, confuse, weaken, and ultimately destroy the vegetation-munching fun-dead moving across your lawn. Quick and strategic placement of plants and other resources, like peashooters, sunflowers, cherry bombs, and wall-nuts, is critical to crushing the legions of zombies, each with its own combination of skills and behaviours.
About PopCap
PopCap Games is the leading global developer, publisher and operator of casual video games: fun, easy-to-learn, captivating games that appeal to all ages across PC, mobile, social and other platforms. Based in Seattle, Washington, PopCap was founded in 2000, was acquired by Electronic Arts in 2011, and has a worldwide staff of more than 600 people in Seattle, San Francisco, Vancouver, B.C., Dublin, Seoul, Shanghai and Tokyo. PopCap's games have been downloaded over 1.5 billion times by consumers worldwide, and its flagship franchise, Bejeweled®, has sold more than 50 million units.
About SpecialEffect
SpecialEffect is a charity dedicated to helping young people with disabilities enjoy computer games. For these children and young people, the majority of computer games are simply too quick or too difficult to play; SpecialEffect helps them and their parents to find out which games they can play, and how to adapt those games that they can't. SpecialEffect works to help people with all kinds of disability and degenerative illness, enriching lives, building self-esteem, assisting rehabilitation and making a difference. Registered Charity No 1121004. www.specialeffect.org.uk
Plants vs. Zombies, Bejeweled and PopCap are trademarks of Electronic Arts Inc.